On the highways of Utah, there is a billboard from Complete Merchant Solutions that drives me crazy. I’ve seen it enough times that it’s been really bugging me.
The billboard states “Yeah, we do that too.” while demonstrating a credit card swiper through a mobile phone. It’s as if they’re stating that it’s nice that others have a credit card reader but so do they. In fact, it comes off as a little bit cocky. Except if you notice, it has a credit card facing upwards while everyone knows that the magnetic strip is on the top so to actually use their reader – you would need to flip the card over.
See this example from Paypal.
You can clearly see the credit card correct flipped over in order to process it.
Here’s an example from Square.
Once again, the card is properly flipped around to use the magnetic strip. So if you decide to use CMS for your merchant solutions, don’t follow their example on the billboard. Instead, flip your card around to actually use the magnetic strip. Now I feel a lot better that I’ve shared my visual pain with the rest of you.